The Chesterfield Visitor Economy Strategy sets out the role of Chesterfield Borough Council in accelerating the growth of the visitor economy over the next five years. It aims to attract more visitors by making Chesterfield a great place to be – a place that people enjoy visiting and spending time in. More visitors will generate additional visitor spend, supporting existing employment and creating new jobs in the local economy.
People can have their say on this strategy until Wednesday 8 December and their views will help develop the final strategy.
Councillor Kate Sarvent, cabinet member for town centres and visitor economy, said: “This strategy sets out the core elements of our visitor offer and the exciting new opportunities we can build on, such as the successful £20m bid to transform Stephenson Memorial Hall and enhance public realm in the town centre, to encourage more people to come to Chesterfield. Not only do we want to attract more day visitors, but we also believe that Chesterfield makes a great base where people can stay to explore Derbyshire and the Peak District.”
“Your feedback will help ensure that this strategy is the right approach to marketing Chesterfield and encouraging more people to visit.”
The strategy is underpinned by a focus on quality place making, seeking to reinforce a distinctive Chesterfield identity that differentiates us from other visitor destinations.
It also identifies other priorities to attract visitors, which include:
- Enhancing the ‘Crooked Spire’ experience to build a stronger unique selling point
- The development of PEAK Resort as a major driver of visitors
- Speciality markets, festivals, and events to capitalise on investment in the town centre
- Developing our cultural and heritage offer including work to enhance Stephenson Memorial Hall and the development of an interpretation plan to bring our heritage stories to life
- Increasing hotel capacity to provide space for both leisure and business visitors
- A new ‘inspired’ marketing approach to raise awareness of the area as a place to visit.
The online consultation is open until Wednesday 8 December and people can find out more and submit their feedback by visiting: www.chesterfield.gov.uk/visitor-economy-strategy-consultation